evolve social

Evolvesocial Worksheet

1. Explain the characteristics of Evolvesocial’s logo and why this may have been successful in attracting the attention of their potential client.  Because it is targeted at a younger generation and is online and able to be seen everywhere.
2. What is Evolvesocial’s motto attached to their logo and why do you think this is an effective motto for a marketing company in the 21st century? The moto is marketing for the post pc era. It is effective because it targeting a younger audience with differnt types of artists. It is also very convenient for everyone to look at.
3. Describe the organization which the marketing campaign was created for? It was created for the sculpture by the sea and the person behind it was the state government funding.
4. Explain the brief within Evolvesocial’s marketing campaign. Building a brand through social media.
5. Describe the target audience which the marking campaign was aiming to reach with their campaign? The younger generation of like 30 to little kids with their parents. The types of people are global,local,interstate and australia wide. It is all about getting outside and about.
6. What platforms did the marketing campaign use to reach their target audience and why do you think these platforms were successful? They used instagram and facebook and these auddience is for sharing your opinions and what you have experienced.
7. Explain the impact Evolvesocial’s marketing campaign had on the organization? Use evidence from the website in your response.
8. Drastic increase in participation for the entrance to the festival because of social media presence.