logo evolution worksheet

The Evolution of the Logo

1. Identify several historical interpretations of the symbol of an apple?   Knowledge, immortality, temptation
2. Do you think Apple considered one or all of these symbolic meanings when selecting the name/logo of an apple? Explain. Yes they did they chose the knowledge symbolism because it is saying that they are the superior brand to the others.
3. When did logos rise in popularity? Where were they found? They rose when there was many brands around and they needed something to distinguish themselves from others.
4. Define semiotics. the study of signs and symbols and their use or interpretation.
5. Name one symbol which is rooted in the Bible? Apple
6. Identify a ‘potent talisman’ from the twentieth century and explain how it gained such power.The apple of eden
7. Explain the impact of the Industrial Revolution on marketing. Made everything very more able to see and sell.
8. When considering corporate identify, which company changes it’s logo daily? Google because the world  changes everyday.
9. Explain the term ‘brand era’.A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.
10. What is identified as a fundamental desire of all humans? To buy stuff.