YEAR 10 PHOTOGRAPHY

Evolvesocial Worksheet Explain the characteristics of Evolvesocial’s logo and why this may have been successful in attracting the attention of their potential client.   Because it is targeted at a younger generation and is online and able to be seen everywhere. What is Evolvesocial’s motto attached to their logo and why do you think this is an effective motto for a marketing company in the 21 st century? The moto is marketing for the post pc era. It is effective because it targeting a younger audience with differnt types of artists. It is also very convenient for everyone to look at. Describe the organization which the marketing campaign was created for? It was created for the sculpture by the sea and the person behind it was the state government funding. Explain the brief within Evolvesocial’s marketing campaign. Building a brand through social media. Describe the target audience which the marking campaign was aiming to reach with their campaign? The younger generati

The Evolution of the Logo Identify several historical interpretations of the symbol of an apple?     Knowledge, immortality, temptation Do you think Apple considered one or all of these symbolic meanings when selecting the name/logo of an apple? Explain. Yes they did they chose the knowledge symbolism because it is saying that they are the superior brand to the others. When did logos rise in popularity? Where were they found? They rose when there was many brands around and they needed something to distinguish themselves from others. Define semiotics. the study of signs and symbols and their use or interpretation. Name one symbol which is rooted in the Bible? Apple Identify a ‘potent talisman’ from the twentieth century and explain how it gained such power. The apple of eden Explain the impact of the Industrial Revolution on marketing. Made everything very more able to see and sell. When considering corporate identify, which company changes it’s logo daily? Go

Some of the many trends among logos through the years are that companys have gone from the full company name to just the well known logo and phrase associated with that brand or company see examples below. Also they simplify the logos by just including a logo or one or 2 words that people will recognise and know.